The Digital Savvy HCP 2017| PharmaFuture Special
The Digital Savvy HCP 2017


Get unique perspective of healthcare professionals on:

  • Channel adoption for Digital Engagement
  • Digital Affinity by Specialists
  • Reach Vs Prescription influence

This report summarizes key multichannel marketing trends that are being observed within the HCPs community pertaining to adoption of different digital channels. According to this study, an increasing number of doctors are expressing their preference for digital channels over traditional ones. Our observation from this study, further reinforces belief that digital is fundamentally transforming this sector.

"THE DIGITAL SAVVY HCP 2017," has participation of 1200+ respondents, covering HCPs from USA, China, and RoW with a wide range of work experience. The HCPs are mainly divided into 2 functional areas — General Medicine and Specialists**.

**Cardiology, Dermatology, Endocrinology, Emergency Medicine, Gastroenterology, Geriatrics, General Surgery, Neurology, Obstetrics and Gynecology, Oncology, Ophthalmology, Orthopedics, Pediatrics, Psychiatry, Pulmonology, Urology.