MCM MATURITY INDEX

"Indegene's perspective on understanding the maturity of multichannel marketing initiatives of pharma companies with consideration to 2 main attributes - customer centricity and operational efficiency also elaborating on the key enablers that are pivotal to improving an organization's MCM Maturity quotient."

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About  PHARMAFUTURE ™ 

PHARMAFUTURE ™  (www.pharmafuture.org) is a global thought-leadership forum for senior pharmaceutical executives through industry research and interactive sessions. While the research studies talk about the trends in stakeholder management, the live sessions bring together senior leaders of the industry in an interactive setting to discuss key challenges facing the industry, to share experiences and to brainstorm ideas and solutions to drive better health and business outcomes.

Over the last 6 years PHARMAFUTURE ™  has become a highly regarded platform for open and thought provoking studies and exchange of views among people who are entrusted with key strategic decisions within the pharma industry.

PHARMAFUTURE ™  is an initiative of Indegene – a leading global healthcare solutions company that integrates medical/pharma expertise, technology, analytics and operational excellence to address some of the big challenges in the industry.